Thursday, 18 December 2014

Sub-Zero Advance Design

Words & photos - Daniel Bevis



Chevrolet's 'Advance Design' series was the company's first major conceptual overhaul since the end of World War II. Billed as 'bigger, stronger, sleeker', the design language and structure was shared across station wagons, panel trucks and cab-over-engines. And trucks such as this beautifully patinated example are arguably the best-known of the breed.
'Advance Design' was, of course, a long time ago. Debuting in 1947 and running to '55, even the youngest models have had six decades in which to slowly decompose. Although this particular one, as you may have deduced, is rather well looked after - the clues are obvious; the new bumpers, badges and brightwork, the modern gauges, the lo-pro whitewalls, it all suggests a build that's in tip-top running order, but wears its years of paint degradation with pride.
There's evidence of previous signwriting on the doors, but in its current guise it's wearing the livery of a London-based purveyor of high-end ovens and fridges. To be honest, I can't think of a better truck for the job.

Spotted at the Goodwood Revival - click here for more photos.








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