Friday, 24 May 2013

Audi R8 V10 Plus

Audi don't need to advertise the R8. It's a supercar, it sells itself - the sort of moneyed types that can afford such an extravagance are unlikely to be swayed either way by a 60-second TV spot. So what we're seeing here is an exercise in flexing the muscles of a brand halo effect: to mark the release of the R8 V10 Plus, Audi have lifted the car's skirts so that you can see the naughty gubbins beneath, strapped it to a rolling road and made some creamy, woofling noise. This way, every prospective A3 TDI buyer can say 'yeah, I'm buying into a bit of that'. That's marketing for you.

Also, BLUE FLAMES!

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