Wednesday, 3 August 2011

Your Automatic Choice

When Ford began offering automatic transmission on the Zephyr and Zodiac ranges in the early sixties, they employed an odd tactic for marketing it: trying to convince the consumer that manual transmissions were outdated and, fundamentally, an unnecessary waste of energy. The 'complicated co-ordination' and 'accurate synchronisation' of, er, changing gear is played up rather dramatically, and they show their own manual models as being basically impossible to drive without kangarooing wildly and upsetting your passengers. Peculiar.

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