Tuesday, 7 December 2010

Ford Drag Team 1969



'Race on Sunday, sell on Monday' has long been a key element of automotive marketing. Back in the good old days when manufacturers combined free 'n' easy budgeting with the wherewithal to actively engage with all levels of their customer base (no matter how unseemly senior management may view it), Ford had its own factory-sanctioned drag racing team. Through 1969-70 the team ran a fleet of Mustangs and Torinos in Super Stock and match races, as well as giving performance seminars at Ford dealerships. It made perfect sense - in an era of affordable power and home tuning, who better to interact with than drag enthusiasts...?

You can find out more here... and here's some period footage:




No comments: