Wednesday, 24 November 2010

Fiat enters the US

They've made a right pig's ear of this.

There are two groups of people in the US: people who've never heard of Fiat, and people who have heard of them and think they make unreliable grot-boxes. So what's the best way to officially introduce the brand to the market for the first time? A horribly cheesy advert with a godawful soundtrack that's way too long for the American attention span? Yeah, that'll work.

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